When Heinrich van Laack starts van Laack together with two partners in 1881 he has a quite simple vision: to manufacture the most luxurious shirt. A luxury manifesting itself above all in the details and visibly expressing the personality of the wearer to others.
In the “Golden Twenties” elegant and luxurious men’s shirts become the “must-have” of the cultivated gentleman. This development especially profits the van Laack garment factory in Berlin. At the same time van Laack develops into one of the first branded items in the clothing trade. Together with the slogan “van Laack – the royal shirt” the van Laack specific logo is also created.
In the thirties the three-hole-button invented earlier by Heinrich van Laack is improved with regard to the material used. At this time van Laack also creates a number of typical product features the success of the brand has been based upon until this day.
After World War II Heinrich Hoffmann acquires the brand van Laack and moves the production center from Berlin to Mönchengladbach. So the traditional brand succeeds in making a promising new start in the years of the economic miracle. It is also Heinrich Hoffmann, who as the driving force gives the significant impulses to the business and continuously develops the van Laack brand further.
Rolf Hoffmann takes over management from his father Heinrich and successfully sets the course for expanding internationally. In 1972 the first van Laack product line for women is presented. The high level of workmanship in the production and the distinct love for detail are the guarantees for the proven quality standard. So the van Laack tradition is seamlessly continued. From 1983 on the brand van Laack is enriched by crucial components and made ready for the future by offering neckties as well as home- and nightwear for men.
In 2002 the garment entrepreneur Christian von Daniels buys the company. As a passionate shirt manufacturer he sets the personal goal to continue raising the bar of exclusiveness for the van Laack brand. Introducing the van Laack Partner Concept Christian van Daniels write a new chapter for the success story of the brand. To him the dramatization of the product plays the pivotal role in the new van Laack world. Each item has its own stage.
What began successfully in van Laacks own flagship stores is now presented in over 50 countries. Within three years 80 new partner stores and partner corners are opened. After the numerous openings in Europe van Laack products are now available on all five continents.
Happy birthday van Laack! In the year of its 125th anniversary van Laack is looking back at an eventful and successful history. The consistent orientation towards the future starts a new chapter with the move into the new van Laack headquarters in Mönchengladbach. This is another signal that after 125 years of making history van Laack has arrived in the future.
With the opening of the production and logistics center in Hanoi van Laack establishes the groundwork to develop the Asian and Oceanic markets.
With its flagship and partner concept van Laack is well prepared for the global future. Apart from the European and the Asian market it is above all the United States van Laack is expanding into. The first van Laack store in New York opens on Madison Avenue.
The Australian iconic brand Herringbone is taken over by van Laack. Founded in 1997 exclusively dedicated to tailoring shirts Herringbone soon became synonymous for quality and love of detail. Today Herringbone is offering a wide and extensive collection that includes shirts, blouses, suits and accessories for men and women. The philosophy of Herringbone is a perfect fit for van Laack.
Rhodes & Beckett, a company with a long tradition, is taken over by van Laack. The men’s fashion brand Rhodes & Beckett was founded in the beginning of the last century in Australia and is, just like van Laack, an icon that stands for best quality fabrics and excellence in tailoring. Shirts, ties and suits represent an unmistakable design that is exclusively tailored and embodies its very own style.
With “Air Cotton” van Laack has, thanks to thorough research and development, succeeded in creating an innovative cotton fabric that is up to 30 percent lighter than all conventional delicate cotton fabrics. This provides a unique airiness, that will give you a completely new experience in comfortability. Another novelty is “natural easy care” by van Laack. Through innovative technology van Laack develops refined fabrics with optimum comfortability while minimizing the ironing efforts.
Three steps to get your personal shirt – van Laack has defined a new path towards the individualized shirt. With “Made For Me” van Laack has succeeded in fulfilling your wish for your own personal shirt in only three easy steps. You can choose from 100 different fabrics, various styles and many individual features.
Exceptionally relaxed and smooth. At the end of a long day your appearance will be just as perfect as it was in the morning, if you are wearing the van Laack shirts and blouses equipped with “Perfect Look”. The fine Swiss two-ply yarns are auto-smoothing themselves during a fast-paced day. The most beautiful side-effect is the real gain of time due to the minimal and easy care.
The van Laack Meisterwerk
Classic tailoring meets modern “zeitgeist”.
The greatest luxury of a shirt is its unique comfort experience. A perfect blend of selected exquisite fabrics combined with a modern cut, accomplished by masterly craftsmanship - redefining the meaning of a luxurious shirt.